Palm Beach · After-sun

The after-sun glow,
from Palm Beach

A refined after-sun ritual for slow days on the water. 99% naturally derived and clean by design, made without the parabens, dyes and numbing agents most after-suns rely on. Aloë vera and coconut oil calm, hydrate, and illuminate sun-kissed skin — from the cabana to the waterline.

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99%

Naturally derived, ethically sourced

Vegan

Paraben & sulfate free

Clean

No dyes, no mineral oil

Palm Beach

Proudly made in Florida, USA

The Mavi philosophy

Skincare should be honest, safe, and effective — and feel like the last light of a long day on the water.

The house philosophy

What it does for you

Sun-soaked days,
skin that keeps up

I

Your colour lasts

Hydrated skin holds its colour. Yours fades slowly and evenly rather than patchily, so the glow outlasts the holiday.

II

Beach to table

It goes on like an oil and absorbs like a lotion. No film, no shine, nothing to wipe off before dinner.

III

The heat comes out

Aloë vera cools sun-warmed skin and calms the look of redness — with no numbing agents and no drying alcohol.

IV

Soft the next morning

Skin that still feels comfortable the day after a long one outside, instead of tight and dry.

V

One jar, all season

After-sun on beach days, everyday moisturiser the rest of the time. 120 ml that earns its place on the shelf.

VI

Held to one standard

If it isn’t gentle enough for the founder’s own reactive skin, it doesn’t go in the jar. Every ingredient is printed on the label.

Palm Beach, midday
Behind the brand

Inspired by the sun.
Rooted in Palm Beach.

Mavi takes its name from the Turkish word for blue — a nod to the ocean that has shaped every part of its founder’s life. Whether on a board or a boat, Madison Gentry has always been drawn to the water, and the brand was born from that love and a commitment to wellness.

Years of long days in the sun left her skin inflamed and sensitive, and nothing on the shelf was both honest and effective: after-sun products were either loaded with synthetic fragrance and pharmaceutical ingredients, or too thin to do anything at all. So she set out to create what she couldn’t find — a non-toxic, deeply nourishing after-sun cream designed to soothe, hydrate, and restore.

Read the founder’s note
The story

From the water to the jar,
and now to your shelf

The water
Where it begins

A life spent on boards and boats, and skin that spent every afternoon under a serious sun.

The search
The problem

Inflamed, sensitive skin after long days outside, and nothing on the shelf that was both effective and honest.

The formula
The answer

Aloë vera, coconut oil and vitamin E, 99% naturally derived, with nothing to hide behind.

Palm Beach
The home

Formulated and made in Palm Beach, Florida — an island that has always understood the sun taken slowly.

Today
The ritual

One jar, one ritual. Calm, hydrate, rebalance — and a glow that lasts well past the holiday.

Inside the jar

A formula kept honest

What began as a vision to redefine after-sun care became a meticulous process rooted in research and an unwavering commitment to quality. These are the things that keep the jar honest.

Sun-stressed skin

What the sun leaves behind

After hours of UV exposure the skin’s natural response is inflammation: it turns warm, red and tight, loses water quickly, and feels sensitive to the touch. Left alone, that stress is what turns a day at the beach into peeling, dryness and a tan that fades in days.

The Mavi answer

Calm first, then hydrate

Mavi Glow is built around aloë vera, coconut oil and vitamin E. Applied after the sun, the cream soothes and comforts sun-warmed skin, calms the look of redness, replaces lost moisture, and leaves skin soft, comfortable and glowing — made without pharmaceutical ingredients, parabens, sulfates, mineral oil or dyes.

Hydration

Aloë Vera

Cool, water-rich and instantly soothing — the classic after-sun botanical, used generously.

Nourishing

Coconut Oil

Softens and nourishes dry, sun-warmed skin, then sinks in — the reason Mavi goes on like an oil and absorbs like a lotion.

Glow

Vitamin E

Helps skin hold on to moisture, leaving it radiant and enhancing the look of a natural tan.

Left out

No dyes, no mineral oil

No artificial colour, no mineral oil or petrolatum — nothing added for the sake of the shelf.

Left out

No parabens, no sulfates

Made without pharmaceutical ingredients, parabens, or sulfates. 99% naturally derived, ethically sourced.

Always

Vegan

No animal-derived ingredients. The full ingredient list is printed on every jar.

More than skincare — a ritual of restoration, thoughtfully crafted for skin that has spent the day under the sun.

Why Mavi

Clean by nature.
Different by design.

Most after-sun products are made to be cheap and to feel cold for a minute: bright-green gels, numbing agents, and alcohols that evaporate and leave skin drier than before. Mavi was built the other way round — 99% naturally derived, made without the ingredients we would never put on our own skin, and rich enough to actually restore.

The usual after-sunMavi Glow Cream
The baseA thin gel, often thickened with synthetic polymersA rich cream of aloë vera juice and coconut oil that absorbs like a lotion
The coolingNumbing agents, menthol or drying alcoholCooled by aloë vera alone. No numbing agents, no drying alcohol
The colourArtificial dyes for that bright-green lookNo dyes. The cream is the colour of its ingredients
The feelSticky or greasy, wiped off before dinnerSinks in fully, from the beach straight to the table
The formulaParabens, sulfates, mineral oil and petrolatum are commonMade without parabens, sulfates, mineral oil or petrolatum
The originMass-produced for the drugstore aisle99% naturally derived, vegan, made in Palm Beach
Made without

Parabens ◆ Sulfates ◆ Mineral oil ◆ Petrolatum ◆ Artificial dyes ◆ Numbing agents ◆ Drying alcohol ◆ Animal ingredients

Our standard is simple: if it isn’t gentle enough for the founder’s own reactive skin, it doesn’t go in the jar. Every ingredient is printed on every jar.

Worth Avenue to the waterline

Part of a slower day

Made for the hour after the sun, and at home the rest of the day as an everyday moisturiser. Explore the cream in the boutique below.

The boutique

The Mavi collection

Line one

After Sun

First of its kind. A non-toxic, ultra-luxurious after-sun cream.

Product photography to follow
Made in Palm Beach, Florida

After Sun Glow Cream

The after-sun ritual

A refined after-sun ritual, thoughtfully formulated to restore, nourish, and illuminate sun-kissed skin. Deeply hydrates, enhances your natural tan, and leaves skin soft, radiant, and effortlessly glowing.

Cream · 120 ml · 4 fl oz
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Secure checkout
Clean by Design

Vegan · No parabens · No dyes

Made in Palm Beach

Formulated in Florida, USA

Wholesale Welcome

Resorts · Boutiques · Clubs

The campaign

The glow, three ways

The campaign
The Morning Glow
After Sun Glow Cream · 120 ml
The campaign
Sun. Sea. Glow.
The evening ritual
The campaign
Under the cabana
The beach club
The Morning GlowEditorial
Sun. Sea. Glow.The evening ritual
Under the CabanaThe beach club
A note from the founder

Why I made Mavi

I have spent most of my life on or near the water. Whether I’m on a board or a boat, I’ve always been drawn to it — and in Palm Beach, that means a lot of hours under a serious sun.

For years my skin paid for it. It came home inflamed, sensitive and tight, and every after-sun product I tried made me choose between something that worked and something I was comfortable putting on my body. Most were full of synthetic fragrance and pharmaceutical ingredients; the “clean” ones did almost nothing.

There is more to it than long days outside. I live with an autoimmune condition, and it has left my skin extremely sensitive — I react to the synthetic ingredients in most after-sun creams. So for years I skipped them altogether and reached for straight aloe or coconut oil instead.

Which solved one problem and created another. Heading out to dinner after a day in the sun, I would still be covered in oil — shiny, slipping out of my clothes, never quite ready for anywhere.

So I started from scratch, and curated every ingredient around my own body. Mavi goes on like an oil and absorbs like a lotion: it sinks in, it stays comfortable, and my skin does not react to it. That became Mavi Glow — a cream that calms the inflammation first, hydrates deeply, and lets the glow of a day outside last. 99% naturally derived, vegan, and free of anything I wouldn’t use myself.

Mavi is the Turkish word for blue. It’s the colour of the water that started all of this, and a reminder of what the brand is for: slow days in the sun, taken seriously — and skin that feels as good as the day did.

Madison GentryFounder, Mavi Coastal · Palm Beach
The ritual

The sun, taken
seriously slowly

Every great skincare house sells more than a cream, it sells a way of spending the day. Ours is the Palm Beach one: unhurried hours, salt on the skin, a glow built over a season rather than an afternoon.

A soft, fresh scent with a note of bergamot, and a texture rich enough to cushion, light enough to wear to lunch.

A ritual, not a routine
1

Before the water

A light layer on clean skin as an everyday moisturiser. Let it absorb, then apply your sun protection as usual.

2

After the sun

Rinse off the salt. Smooth generously over damp or dry skin and massage until fully absorbed — wherever the sun found you.

3

The rebalancing hour

A second, richer application in the evening for skin that feels tight or warm. Aloë, coconut oil and vitamin E do their quiet work overnight.

4

The glow

Used daily through the season, Mavi keeps skin soft and enhances the look of a natural tan, so the glow lasts well past the holiday.

Worth Avenue
Palm Beach

At home on America’s
most storied island

Palm Beach has always understood the art of the sun, taken slowly, dressed well, never overdone. Mavi was made here first because the island’s sensibility is our own: restraint over excess, glow over burn.

Find the cream at select boutiques, resorts, and beach clubs along the Avenue and beyond.

Stockist inquiries
The island

Where the glow lives

Between FriendsWorth Avenue
The Beach ClubCabana stripes
The Morning SwimThe ritual
Via MiznerGolden hour
The Walk to the WaterThe pier
Questions

Asked often

Anything else? Write to us — a real person in Palm Beach replies within two business days.

info@mavicoastal.com
Who is Mavi for?
Anyone whose skin spends time under the sun — and especially skin that runs sensitive or reactive afterwards. The formula was created for exactly that.
Can I use it every day?
Yes. It is a multi-purpose cream: an after-sun ritual on beach days and an everyday moisturiser the rest of the time.
Does it contain SPF?
No. Mavi is designed for after the sun, not instead of protection. Apply your sunscreen as usual and reach for Mavi once you’re back in the shade.
Is it vegan? What is it made without?
Yes, it is vegan. It is made without parabens, sulfates, mineral oil, petrolatum, dyes, or pharmaceutical ingredients. The full ingredient list is printed on every jar.
Where is it made?
Palm Beach, Florida.
Shipping and returns?
Orders ship within one to seven business days; expedited delivery is available at checkout. Returns are accepted within thirty days of purchase for store credit, once the item is received and inspected.
The stockists

From the island
to your coast

Mavi Coastal is proudly based in Palm Beach, Florida, bringing the Glow Cream to boutiques, resorts, and beach clubs — from Worth Avenue outward to both coasts.

Placements are intentionally limited to keep the brand where it belongs: coastal, considered, classy.

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Wholesale · Resorts · Boutiques · Beach clubs
Inquiries

Bring the glow
to your shelves

Tell us about your boutique, resort, or beach club and we’ll follow up with the wholesale line sheet, pricing, and availability for your region. For everything else, the same form finds us.

Email
info@mavicoastal.com
Telephone
616 607 4877
Atelier
Palm Beach, Florida
Opens in your mail app. We reply within two business days.